Concepedia

Katerina Pramatari

KP

Statistics

Publications

37

Citations

2.2K

H-Index

26

Active since

2006

Affiliations

Athens University of Economics and Business(Current)

University of Leeds

The American College of Greece

Harokopio University of Athens

Alba Graduate Business School, The American College of Greece

Katerina Pramatari is an author at Athens University of Economics and Business specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchSupply Chain ManagementEngineeringSupply ChainLogisticsTechnologyConsumer Behavior

Publications per year

2006–2023

37

Publications

37

RFID‐enabled traceability in the food supply chain

Thomas Kelepouris, Katerina Pramatari, Georgios I. Doukidis · Industrial Management & Data Systems · 2007 · 406 citations

Logistics Processes, Engineering, Smart Manufacturing +21

Consumer‐retailer emotional attachment

Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari et al. · European Journal of Marketing · 2010 · 224 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Motivation +20

Collaborative supply chain practices and evolving technological approaches

Katerina Pramatari · Supply Chain Management An International Journal · 2007 · 148 citations

Logistics Processes, Collaboration Requirements, Supply Network +23

Retail business analytics: Customer visit segmentation using market basket data

Anastasia Griva, Cleopatra Bardaki, Katerina Pramatari et al. · Expert Systems with Applications · 2018 · 135 citations

Marketing Analytics, Customer Satisfaction, Engineering +13

Effects of Expiration Date-Based Pricing on Brand Image Perceptions

Aristeidis Theotokis, Katerina Pramatari, Michael Tsiros · Journal of Retailing · 2011 · 122 citations

Advertising, Brand Equity, Management +5

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