Concepedia

Anastasia Griva

AG

11

Publications

460

Citations

11

H-Index

2018

Active since

Affiliations

Ollscoil na Gaillimhe – University of Galway(Current)

Science Foundation Ireland

Athens University of Economics and Business

Swansea University

University of Turku

Anastasia Griva is an author at Ollscoil na Gaillimhe – University of Galway specializing in business analytics, management, and marketing.

Top concepts

MarketingManagementBusiness AnalyticsEngineeringMarketing AnalyticsBusiness IntelligenceCustomer SatisfactionBusinessConsumer ResearchStatistics

Publications per year

2018–2024

11

Publications

11

Retail business analytics: Customer visit segmentation using market basket data

Anastasia Griva, Cleopatra Bardaki, Katerina Pramatari et al. · Expert Systems with Applications · 2018 · 135 citations

Marketing Analytics, Customer Satisfaction, Engineering +13

Artificial Intelligence (AI) and Information Systems: Perspectives to Responsible AI

Denis Dennehy, Anastasia Griva, Yogesh K. Dwivedi et al. · Information Systems Frontiers · 2022 · 71 citations · Full text

Artificial Intelligence, Engineering, Responsible Ai +5

What do growing early-stage digital start-ups look like? A mixed-methods approach

Anastasia Griva, Dimosthenis Kotsopoulos, Angeliki Karagiannaki et al. · International Journal of Information Management · 2021 · 68 citations · Full text

“I can get no e-satisfaction”. What analytics say? Evidence using satisfaction data from e-commerce

Anastasia Griva · Journal of Retailing and Consumer Services · 2022 · 37 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Using Business Analytics for SME Business Model Transformation under Pandemic Time Pressure

Efpraxia D. Zamani, Anastasia Griva, Kieran Conboy · Information Systems Frontiers · 2022 · 36 citations · Full text

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