Concepedia

Marshall G. Greenberg

MG

Statistics

Publications

8

Citations

196

H-Index

8

Active since

1961

Affiliations

Booz Allen Hamilton (United States)(Current)

Marshall G. Greenberg is an author at Booz Allen Hamilton (United States) specializing in psychology, social sciences, and audience viewing habits.

Publications per year

1961–2000

8

Publications

8

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, Susan McDonald · Journal of Consumer Marketing · 1989 · 64 citations

Business, Marketing, Strategic Management +17

A Double Law of Comparative Judgment for the Analysis of Preferential Choice and Similarities Data

Clyde H. Coombs, Marshall G. Greenberg, Joseph L. Zinnes · Psychometrika · 1961 · 29 citations

Social Sciences, Psychology, Social Comparison +4

A modification of Thurstone's law of comparative judgment to accommodate a judgment category of "equal" or "no difference."

Marshall G. Greenberg · Psychological Bulletin · 1965 · 22 citations

Law, Comparative Law, Comparative Jurisprudence +3

Effects of reinforcement history upon risk-taking behavior.

Marshall G. Greenberg, Bernard Weiner · Journal of Experimental Psychology · 1966 · 20 citations

Public Health, Behavioral Sciences, Psychology +14

Interest-based Segments of TV Audiences

Ronald E. Frank, Marshall G. Greenberg · Journal of Advertising Research · 2000 · 18 citations

Social Sciences, Communication, Marketing +15

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