Concepedia

Ronald E. Frank

RE

33

Publications

2.1K

Citations

21

H-Index

1962

Active since

Affiliations

University of Pennsylvania(Current)

California University of Pennsylvania

Stanford University

Max Planck Institute for Human Development

GfK (Germany)

Ronald E. Frank is an author at University of Pennsylvania specializing in management, marketing, and business.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsMarket SegmentationCustomer SatisfactionStatisticsConsumer Choice

Publications per year

1962–2015

33

Publications

33

Public Knowledge of Benefits of Breast and Prostate Cancer Screening in Europe

Gerd Gigerenzer, Jutta Mata, Ronald E. Frank · JNCI Journal of the National Cancer Institute · 2009 · 273 citations · Full text

SPOT Synthesis: Epitope Analysis with Arrays of Synthetic Peptides Prepared on Cellulose Membranes

Ronald E. Frank, Helke Overwln · Humana Press eBooks · 2003 · 259 citations

Engineering, Peptide Engineering, Membrane Supports +17

Bias in Multiple Discriminant Analysis

Ronald E. Frank, William F. Massy, Donald G. Morrison · Journal of Marketing Research · 1965 · 237 citations

Sample Bias, Strong Upward Bias, Selection Bias +9

Brand Choice as a Probability Process

Ronald E. Frank · The Journal of Business · 1962 · 147 citations

Marketing, Brand Choice, Management +6

Cluster Analysis in Test Market Selection

Paul E. Green, Ronald E. Frank, Patrick J. Robinson · Management Science · 1967 · 132 citations

Cluster Development, Market Analysis, Test Marketing +14

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