Concepedia

Donald G. Morrison

DG

87

Publications

7K

Citations

38

H-Index

1965

Active since

Affiliations

Columbia University(Current)

University of California, Los Angeles

University of Pennsylvania

Anderson University - South Carolina

California University of Pennsylvania

Donald G. Morrison is an author at Columbia University specializing in business, management, and statistics.

Top concepts

BusinessManagementStatisticsMarketingConsumer ResearchEconomicsConsumer BehaviorConsumer ChoiceBehavioral Decision MakingQuantitative Management

Publications per year

1965–2008

87

Publications

87

Do We Really Need Multiple-Item Measures in Service Research?

Aimée Drolet, Donald G. Morrison · Journal of Service Research · 2001 · 725 citations

Marketing Analytics, Customer Satisfaction, Engineering +18

Counting Your Customers: Who-Are They and What Will They Do Next?

David C. Schmittlein, Donald G. Morrison, Richard Colombo · Management Science · 1987 · 643 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +17

On the Interpretation of Discriminant Analysis

Donald G. Morrison · Journal of Marketing Research · 1969 · 577 citations

Linear Discriminant Analysis, Engineering, ” Computer Programs +12

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison · Journal of Marketing Research · 1986 · 370 citations

Customer Satisfaction, Behavioral Decision Making, Behavioral Measurement +17

Purchase Intentions and Purchase Behavior

Donald G. Morrison · Journal of Marketing · 1979 · 343 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +14

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