Statistics
Publications
38
Citations
6.1K
H-Index
27
Active since
1977
Manohar U. Kalwani is an author at Purdue University West Lafayette specializing in marketing, business, and consumer behavior.
Publications per year
1977–2021
38
38
A Price Expectations Model of Customer Brand Choice
Manohar U. Kalwani, Chi Kin Yim, Juhani Rinne et al. · Journal of Marketing Research · 1990 · 412 citations
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