Concepedia

Manohar U. Kalwani

MU

38

Publications

6.1K

Citations

27

H-Index

1977

Active since

Affiliations

Purdue University West Lafayette(Current)

Massachusetts Institute of Technology

Columbia University

St Petersburg University

University of Connecticut

Manohar U. Kalwani is an author at Purdue University West Lafayette specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorEconomicsStatisticsCustomer SatisfactionBrand AwarenessAdvertising

Publications per year

1977–2021

38

Publications

38

Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?

Manohar U. Kalwani, Narakesari Narayandas · Journal of Marketing · 1995 · 1.4K citations

Business Intelligence, Client-supplier Relationships, Production Management +18

Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?

Manohar U. Kalwani, Narakesari Narayandas · Journal of Marketing · 1995 · 524 citations

Business Intelligence, Client-supplier Relationships, Production Management +18

A Price Expectations Model of Customer Brand Choice

Manohar U. Kalwani, Chi Kin Yim, Juhani Rinne et al. · Journal of Marketing Research · 1990 · 410 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +21

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison · Journal of Marketing Research · 1986 · 370 citations

Customer Satisfaction, Behavioral Decision Making, Behavioral Measurement +17

Consumer Price and Promotion Expectations: An Experimental Study

Manohar U. Kalwani, Chi Kin Yim · Journal of Marketing Research · 1992 · 357 citations

Promotional Price Discounts, Controlled Experiment, Behavioral Sciences +15

Rows per page

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