Statistics
Publications
24
Citations
6.3K
H-Index
21
Active since
1990
Chi Kin Yim is an author at University of Hong Kong specializing in business, marketing, and marketing management.
Publications per year
1990–2022
24
24
A Price Expectations Model of Customer Brand Choice
Manohar U. Kalwani, Chi Kin Yim, Juhani Rinne et al. · Journal of Marketing Research · 1990 · 412 citations
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