Statistics
Publications
74
Citations
13.1K
H-Index
49
Active since
1986
Barbara E. Kahn is an author at University of Pennsylvania specializing in marketing, consumer behavior, and business.
Publications per year
1986–2026
74
74
Variety for sale: Mass customization or mass confusion?
Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 890 citations · Full text
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