Concepedia

Barbara E. Kahn

BE

74

Publications

13K

Citations

49

H-Index

1986

Active since

Affiliations

University of Pennsylvania(Current)

University of Miami

California University of Pennsylvania

Columbia University

University of California, Los Angeles

Barbara E. Kahn is an author at University of Pennsylvania specializing in consumer research, management, and marketing.

Top concepts

Consumer ResearchManagementMarketingBusinessConsumer BehaviorBehavioral Decision MakingConsumer ChoiceCustomer SatisfactionInteractive MarketingEconomics

Publications per year

1986–2026

74

Publications

74

Variety for sale: Mass customization or mass confusion?

Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 884 citations · Full text

Customer Satisfaction, High Variety Strategy, Behavioral Decision Making +19

Cross-category effects of induced arousal and pleasure on the internet shopping experience

Satya Menon, Barbara E. Kahn · Journal of Retailing · 2002 · 684 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +16

The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products

Barbara E. Kahn, Alice M. Isen · Journal of Consumer Research · 1993 · 651 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

The Impact of Private versus Public Consumption on Variety-Seeking Behavior

Rebecca K. Ratner, Barbara E. Kahn · Journal of Consumer Research · 2002 · 632 citations

The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

Barbara E. Kahn, Brian Wansink · Journal of Consumer Research · 2004 · 617 citations

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