Concepedia
Statistics
Publications
10
Citations
2.6K
H-Index
Active since
1995
Affiliations
University of Illinois Chicago(Current)
University of Pennsylvania
General Mills (United States)
Satya Menon is an author at University of Illinois Chicago specializing in marketing, consumer behavior, and marketing management.
Publications per year
1995–2009
Cross-category effects of induced arousal and pleasure on the internet shopping experience
Satya Menon, Barbara E. Kahn · Journal of Retailing · 2002 · 690 citations
Business, Marketing, Psychology +16
Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets
Donnavieve Smith, Satya Menon, K. Sivakumar · Journal of Interactive Marketing · 2005 · 646 citations
Social Sciences, Economics, Marketing +16
Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
Satya Menon, Barbara E. Kahn · Journal of Consumer Psychology · 2003 · 557 citations
Public Affairs, Marketing, Marketing Management +15
The Impact of Context on Variety Seeking in Product Choices
Satya Menon, Barbara E. Kahn · Journal of Consumer Research · 1995 · 396 citations
Business, Marketing, Marketing Management +13
Managing the Power of Curiosity for Effective Web Advertising Strategies
Satya Menon, Dilip Soman · Journal of Advertising · 2002 · 212 citations
Business, Marketing, Marketing Management +17
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