Statistics
Publications
5
Citations
1.2K
H-Index
5
Active since
1993
Affiliations
Cynthia Huffman is an author at University of Delaware specializing in business, marketing, and performance measurement.
Publications per year
1993–2001
5
5
Variety for sale: Mass customization or mass confusion?
Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 890 citations · Full text
Revitalizing mature packaged goods
Brian Wansink, Cynthia Huffman · Journal of Product & Brand Management · 2001 · 20 citations
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