Concepedia
Statistics
Publications
37
Citations
4.6K
H-Index
27
Active since
1980
Affiliations
University of Pennsylvania(Current)
California University of Pennsylvania
Columbia University
University of California, Los Angeles
New York University
David C. Schmittlein is an author at University of Pennsylvania specializing in business, marketing, and consumer behavior.
Publications per year
1980–2003
Counting Your Customers: Who-Are They and What Will They Do Next?
David C. Schmittlein, Donald G. Morrison, Richard Colombo · Management Science · 1987 · 649 citations
Business, Marketing, Marketing Management +16
Integration of the Sales Force: An Empirical Examination
Erin Anderson, David C. Schmittlein · The RAND Journal of Economics · 1984 · 649 citations
Management, Marketing, Marketing Management +10
Customer Base Analysis: An Industrial Purchase Process Application
David C. Schmittlein, Robert A. Peterson · Marketing Science · 1994 · 334 citations
Business, Business Economics, Marketing +10
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
Kristiaan Helsen, David C. Schmittlein · Marketing Science · 1993 · 308 citations
Public Health, Marketing, Marketing Management +17
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?
Vicki G. Morwitz, David C. Schmittlein · Journal of Marketing Research · 1992 · 296 citations
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