Concepedia

Vicki G. Morwitz

VG

55

Publications

6.2K

Citations

35

H-Index

1992

Active since

Affiliations

New York University(Current)

Columbia University

University of Pennsylvania

University of Southern California

University of Michigan

Vicki G. Morwitz is an author at New York University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBusinessBehavioral Decision MakingConsumer Decision MakingSocial SciencesConsumer ChoiceBehavioral Science

Publications per year

1992–2024

55

Publications

55

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

Pierre Chandon, Vicki G. Morwitz, Werner Reinartz · Journal of Marketing · 2005 · 650 citations

Customer Satisfaction, Behavioral Decision Making, Purchase Behavior +30

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Sankar Sen, Zeynep Gürhan‐Canlı, Vicki G. Morwitz · Journal of Consumer Research · 2001 · 563 citations

When do purchase intentions predict sales?

Vicki G. Morwitz, Joel H. Steckel, Alok Gupta · International Journal of Forecasting · 2007 · 427 citations

Management, Consumer Research, Business +6

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Manoj Thomas, Vicki G. Morwitz · Journal of Consumer Research · 2005 · 383 citations

Divide and Prosper: Consumers’ Reactions to Partitioned Prices

Vicki G. Morwitz, Eric Greenleaf, Eric J. Johnson · Journal of Marketing Research · 1998 · 364 citations

Consumer Economics, Consumer Uncertainty, Consumer Research +17

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