Concepedia

Zeynep Gürhan‐Canlı

ZG

32

Publications

5.6K

Citations

24

H-Index

1996

Active since

Affiliations

Koç University(Current)

University of Michigan

New York University

Bocconi University

Özyeğin University

Zeynep Gürhan‐Canlı is an author at Koç University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBrand AwarenessBrand ManagementBrand EquityBrand DevelopmentConsumer BehaviorPsychology

Publications per year

1996–2024

32

Publications

32

The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Yeosun Yoon, Zeynep Gürhan‐Canlı, Norbert Schwarz · Journal of Consumer Psychology · 2006 · 1.3K citations · Full text

Managing brands and customer engagement in online brand communities

Jochen Wirtz, Anouk Den Ambtman, Josée Bloemer et al. · Journal of service management · 2013 · 690 citations

Customer Satisfaction, Digital Marketing, Company Perspectives +19

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Sankar Sen, Zeynep Gürhan‐Canlı, Vicki G. Morwitz · Journal of Consumer Research · 2001 · 563 citations

Cultural Variations in Country of Origin Effects

Zeynep Gürhan‐Canlı, Durairaj Maheswaran · Journal of Marketing Research · 2000 · 535 citations

Ethnicity, Origin Effects, Digital Marketing +20

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

Zeynep Gürhan‐Canlı, Rajeev Batra · Journal of Marketing Research · 2004 · 393 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +19

Rows per page

1–5 of 32