Concepedia

Jochen Wirtz

JW

Statistics

Publications

139

Citations

24.1K

H-Index

71

Active since

1994

Affiliations

National University of Singapore(Current)

Pennsylvania State University

Cornell University

University of Massachusetts Boston

University of Bologna

Jochen Wirtz is an author at National University of Singapore specializing in business, marketing, and consumer behavior.

Publications per year

1994–2025

139

Publications

139

Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · International Journal of Information Management · 2023 · 3.7K citations · Full text

Computing, Computer Science, Information Systems +15

Brave new world: service robots in the frontline

Jochen Wirtz, Paul G. Patterson, Werner H. Kunz et al. · Journal of service management · 2018 · 2.1K citations · Full text

Engineering, Computer Science, Robotics Engineering +13

Congruency of scent and music as a driver of in-store evaluations and behavior

Anna S. Mattila, Jochen Wirtz · Journal of Retailing · 2001 · 1.1K citations

Business, Marketing, Marketing Management +10

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15

Consumer responses to compensation, speed of recovery and apology after a service failure

Jochen Wirtz, Anna S. Mattila · International Journal of Service Industry Management · 2004 · 717 citations

Business, Psychology, Social Psychology +14

1–5 of 139