Yichuan Wang

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.5K citations · Full text

Business, Marketing, Marketing Management +14

Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations

Yichuan Wang, LeeAnn Kung, Terry Anthony Byrd · Technological Forecasting and Social Change · 2016 · 1.5K citations

Computing, Health Informatics, Health Services Administration +16

Peak SIV replication in resting memory CD4+ T cells depletes gut lamina propria CD4+ T cells

Qingsheng Li, Lijie Duan, Jacob D. Estes et al. · Nature · 2005 · 945 citations

Life Sciences, Immunology, Microbiology +16

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15

An integrated big data analytics-enabled transformation model: Application to health care

Yichuan Wang, LeeAnn Kung, William Yu Chung Wang et al. · Information & Management · 2017 · 505 citations

Computing, Health Care Management, Health Informatics +12