Pierre Chandon

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 765 citations

Business, Marketing, Marketing Management +17

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

Pierre Chandon, Vicki G. Morwitz, Werner Reinartz · Journal of Marketing · 2005 · 662 citations

Business, Marketing, Psychology +14

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, Pierre Chandon · Marketing Science · 2019 · 497 citations

Social Sciences, Nutrition, Psychology +13

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

Nailya Ordabayeva, Pierre Chandon · Journal of Consumer Research · 2010 · 310 citations

Social Sciences, Economics, Behavioral Economics +14

Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

Pierre Dubois, Paulo Albuquerque, Olivier Allais et al. · Journal of the Academy of Marketing Science · 2020 · 259 citations · Full text

Agriculture, Nutrition, Nutritional Sciences +14