Nailya Ordabayeva

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

Nailya Ordabayeva, Pierre Chandon · Journal of Consumer Research · 2010 · 310 citations

Social Sciences, Economics, Behavioral Economics +14

Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy

Nailya Ordabayeva, Daniel Fernandes · Journal of Consumer Research · 2018 · 191 citations

Business, Marketing, Marketing Management +8

Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences

Pierre Chandon, Nailya Ordabayeva · Journal of Marketing Research · 2009 · 163 citations

Social Sciences, Marketing, Marketing Management +12

Moralities in food and health research

Søren Askegaard, Nailya Ordabayeva, Pierre Chandon et al. · Journal of Marketing Management · 2014 · 87 citations

Agriculture, Nutrition, Nutritional Sciences +14

Inequality in researchers’ minds: Four guiding questions for studying subjective perceptions of economic inequality

Jon Jachimowicz, Shai Davidai, Daniela Goya‐Tocchetto et al. · Journal of Economic Surveys · 2022 · 83 citations · Full text

Social Sciences, Economics, Sociology +11