Concepedia

Søren Askegaard

SA

49

Publications

5.1K

Citations

30

H-Index

1996

Active since

Affiliations

University of Southern Denmark(Current)

Søren Askegaard is an author at University of Southern Denmark specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureConsumer BehaviorConsumer CultureConsumer Decision MakingEducationAdvertisingArts

Publications per year

1996–2024

49

Publications

49

The Fire of Desire: A Multisited Inquiry into Consumer Passion

Russell W. Belk, Søren Askegaard · Journal of Consumer Research · 2003 · 956 citations · Full text

Marketing, Culture, Consumer Decision Making +15

Towards an epistemology of consumer culture theory

Søren Askegaard, Jeppe Trolle Linnet · Marketing Theory · 2011 · 534 citations

Culture, Consumer Decision Making, Consumer Culture +12

The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference

Dannie Kjeldgaard, Søren Askegaard · Journal of Consumer Research · 2006 · 476 citations

Consumer behavior: a European perspective

M Solomon, Gary J. Bamossy, Søren Askegaard · Data Archiving and Networked Services (DANS) · 1999 · 476 citations

Consumer Preferences, Consumer Decision Making, Consumer Study +9

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

Søren Askegaard, Eric J. Arnould, Dannie Kjeldgaard · Journal of Consumer Research · 2005 · 381 citations

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