Robert A. Peterson

A Meta-Analysis of Cronbach's Coefficient Alpha

Robert A. Peterson · Journal of Consumer Research · 1994 · 2.9K citations

On the Use of Beta Coefficients in Meta-Analysis.

Robert A. Peterson, Steven P. Brown · Journal of Applied Psychology · 2005 · 1.5K citations

Beta Coefficients, Epidemiology, Engineering +14

Exploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg · Journal of the Academy of Marketing Science · 1997 · 1.4K citations

Online Customer Behavior, Digital Marketing, Consumer Marketing +6

On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis

Robert A. Peterson · Journal of Consumer Research · 2001 · 1.2K citations

Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects

Steven P. Brown, Robert A. Peterson · Journal of Marketing Research · 1993 · 1.1K citations