Bart J. Bronnenberg - Concepedia

Author

Bart J. Bronnenberg

Also Known As

B. J. Bronnenberg, Bart Bronnenberg, Bart J Bronnenberg, Bart J. Bronnenberg, Bart J. Bronnenberg, Bronnenberg, B.J.J.A.M., Bronnenberg, Bart J., J. J. A. M. Bronnenberg

132

Publications

6.4K

Citations

H-Index

134

Concepts

All Affiliations

Tilburg University University of Chicago University of California, Los Angeles University of Rochester Centre for Economic Policy Research

About

Bart J. Bronnenberg is an author at Tilburg University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	32	45	5.7K
2	Business	30	40	5.1K
3	Engineering	3	3	560
4	Arts	2	2	425
5	Health Sciences	1	1	30

Bart J. Bronnenberg

Publications

6.3K

Citations

H-Index

Page 1

	Year	Citations
Exploring the Implications of the Internet for Consumer Marketing Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg Journal of the Academy of Marketing Science Online Customer BehaviorDigital MarketingConsumer MarketingInteractive MarketingManagement	1997	1.4K
<b>Database Paper</b>—The IRI Marketing Data Set Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela Marketing Science Marketing AnalyticsEngineeringData ScienceBusiness IntelligenceMarket Analysis	2008	468
The Evolution of Brand Preferences: Evidence from Consumer Migration Bart J. Bronnenberg, Jean‐Pierre Dubé, Matthew Gentzkow American Economic Review MarketingEconomicsLong-run EvolutionConsumer CultureConsumer Migration	2012	370
Online Demand Under Limited Consumer Search Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg Marketing Science Consumer UncertaintySearch PrimitivesDigital MarketingOnline DemandConsumer Research	2010	294
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery Hannes Datta, George Knox, Bart J. Bronnenberg Marketing Science MusicDigital MarketingStreaming MediaEmerging MediaConsumer Research	2017	258
Asymmetric Promotion Effects and Brand Positioning Bart J. Bronnenberg, Luc Wathieu Marketing Science Brand StrategyConsumer ResearchPromotion EffectivenessManagementConsumer Behavior	1996	196
Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium * Bart J. Bronnenberg, Jean‐Pierre Dubé, Matthew Gentzkow, The Quarterly Journal of Economics Consumer UncertaintyConsumer StudyConsumer ResearchPharmacists Buy BayerFood Marketing	2015	186
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker Journal of Marketing Research Positive FeedbackConsumer ResearchBrand StrategyTemporary Positive FeedbackMarket Analysis	2000	184
Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition Bart J. Bronnenberg, Wilfried R. Vanhonacker Journal of Marketing Research Consumer ResearchLimited Choice SetsMarket DesignPricing PolicyChoice Model	1996	171
Zooming In on Choice: How Do Consumers Search for Cameras Online? Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela Marketing Science Consumer UncertaintyDigital MarketingConsumer StudyTargeted AdvertisingCameras Online	2016	167

Page 1