Concepedia

Bart J. Bronnenberg

BJ

61

Publications

6.3K

Citations

35

H-Index

1988

Active since

Affiliations

Tilburg University(Current)

University of Chicago

University of California, Los Angeles

University of Rochester

Centre for Economic Policy Research

Bart J. Bronnenberg is an author at Tilburg University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsConsumer BehaviorBrand AwarenessConsumer ChoiceBrand EquityEconomic Analysis

Publications per year

1988–2023

61

Publications

61

Exploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg · Journal of the Academy of Marketing Science · 1997 · 1.4K citations

Online Customer Behavior, Digital Marketing, Consumer Marketing +6

<b>Database Paper</b>—The IRI Marketing Data Set

Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela · Marketing Science · 2008 · 468 citations

Marketing Analytics, Engineering, Data Science +15

The Evolution of Brand Preferences: Evidence from Consumer Migration

Bart J. Bronnenberg, Jean‐Pierre Dubé, Matthew Gentzkow · American Economic Review · 2012 · 370 citations

Marketing, Economics, Long-run Evolution +15

Online Demand Under Limited Consumer Search

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg · Marketing Science · 2010 · 294 citations

Consumer Uncertainty, Search Primitives, Digital Marketing +23

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

Hannes Datta, George Knox, Bart J. Bronnenberg · Marketing Science · 2017 · 258 citations · Full text

Music, Digital Marketing, Streaming Media +19

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