Concepedia

Jun B. Kim

JB

Statistics

Publications

8

Citations

863

H-Index

8

Active since

1997

Affiliations

Hong Kong University of Science and Technology(Current)

Tilburg University

Georgia Institute of Technology

University of Rochester

Jun B. Kim is an author at Hong Kong University of Science and Technology specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingBusinessSearch CostsConsumer UncertaintyInteractive MarketingConsumer Decision MakingArts

Publications per year

1997–2022

8

Publications

8

Online Demand Under Limited Consumer Search

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg · Marketing Science · 2010 · 294 citations

Consumer Uncertainty, Search Primitives, Digital Marketing +23

News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

Jiao Xu, Chris Forman, Jun B. Kim et al. · Journal of Marketing · 2014 · 181 citations · Full text

Digital Marketing, Emerging Media, Media Innovation +28

Zooming In on Choice: How Do Consumers Search for Cameras Online?

Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela · Marketing Science · 2016 · 167 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +25

The Probit Choice Model Under Sequential Search with an Application to Online Retailing

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg · Management Science · 2016 · 84 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +26

Mapping Online Consumer Search

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg · Journal of Marketing Research · 2011 · 66 citations

Search Engine Optimization, Engineering, Digital Marketing +16

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