Concepedia

Audience Studies

Audience Studies is a sub-discipline of media studies that investigates the processes through which audiences receive, interpret, and engage with media texts and cultural products.

11.4K

Publications

694.6K

Citations

16.6K

Authors

3.3K

Institutions

Publications per year

2017–2026

3.2K

Parents

Children

Publications

11.4K

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations

, , +10

Understanding Media: The Extensions of Man

Stuart Levine, Marshall McLuhan · American Quarterly · 1964 · 12.4K citations

, , +9

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

, , +16

I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience

Alice Marwick, danah boyd · New Media & Society · 2010 · 4.5K citations

, , +16

Uses and Gratifications Research

Elihu Katz, Jay G. Blumler, Michael Gurevitch · Public Opinion Quarterly · 1973 · 3.7K citations

, , +15

1–5 of 11.4K

Authors

16.6K

  1. MB
    Mary Beth Oliver

    Pennsylvania State University, United States

    22 publications · 2.9K citations

    21

    h-index

  2. AC
    Andrew C. Billings

    University of Alabama, United States

    36 publications · 1.5K citations

    21

    h-index

  3. JG
    James G. Webster

    Northwestern University, United States

    21 publications · 2.3K citations

    19

    h-index

  4. EC
    Edson C. Tandoc

    Nanyang Technological University, Singapore

    21 publications · 2.3K citations

    18

    h-index

  5. JL
    Jacob L. Nelson

    Arizona State University, United States

    17 publications · 1.6K citations

    17

    h-index

1–5 of 16.6K

Institutions

3.3K

  1. University of Amsterdam

    Amsterdam, The Netherlands

    50 h-index

    186 publications

    14K citations

  2. The University of Texas at Austin

    Austin, United States

    47 h-index

    158 publications

    9.3K citations

  3. Pennsylvania State University

    State College, United States

    43 h-index

    158 publications

    13.4K citations

  4. University of Wisconsin–Madison

    Madison, United States

    42 h-index

    156 publications

    9.5K citations

  5. University of Illinois Urbana-Champaign

    Urbana, United States

    41 h-index

    114 publications

    6K citations

  6. Michigan State University

    East Lansing, United States

    40 h-index

    135 publications

    13K citations

  7. Northwestern University

    Evanston, United States

    40 h-index

    101 publications

    9.7K citations

  8. Indiana University

    Bloomington, United States

    40 h-index

    88 publications

    8K citations

1–8 of 3.3K

Venues

  1. Choice Reviews Online

    CRO · 300 publications · 34.5K citations

    93

    h-index

  2. New Media & Society

    154 publications · 19.9K citations

    65

    h-index

  3. Journal of Broadcasting & Electronic Media

    217 publications · 16.6K citations

    65

    h-index

  4. Journal of Communication

    164 publications · 15.1K citations

    64

    h-index

  5. Journal of Consumer Research

    JCR · 67 publications · 23.1K citations

    52

    h-index

1–5

See also

Audience Studies

Media Contexts

Research Ethics