Concepedia

Advertising Audiences

Advertising Audiences is a scholarly construct denoting a specific genre of media audience defined by its reception of commercial messages within promotional contexts, distinguished from other audience types by its targeted engagement with advertising content for the purposes of market influence and consumer behavior analysis.

4.1K

Publications

267.3K

Citations

6.7K

Authors

1.9K

Institutions

Publications per year

2017–2026

832

Parents

Children

Publications

4.1K

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

, , +14

Experiential Marketing

Bernd H. Schmitt · Journal of Marketing Management · 1999 · 2.8K citations

, , +17

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Morris B. Holbrook, Rajeev Batra · Journal of Consumer Research · 1987 · 1.6K citations

, , +17

The Impact of Television Advertising: Learning Without Involvement

Herbert E. Krugman · Public Opinion Quarterly · 1965 · 1.5K citations

, , +17

Advertising Value and Advertising on the Web

Robert H. Ducoffe · Journal of Advertising Research · 1996 · 1.3K citations

, , +10

1–5 of 4.1K

Authors

6.7K

  1. CR
    Charles R. Taylor

    Villanova University, United States

    18 publications · 1.2K citations

    17

    h-index

  2. PD
    Patrick De Pelsmacker

    University of Antwerp, Belgium

    20 publications · 1.3K citations

    17

    h-index

  3. LN
    Leonard N. Reid

    University of Georgia, United States

    21 publications · 1K citations

    17

    h-index

  4. RP
    Rik Pieters

    Tilburg University, Netherlands

    16 publications · 3.3K citations

    15

    h-index

  5. MS
    Michael S. LaTour

    University of Nevada, Las Vegas, United States

    14 publications · 1.1K citations

    14

    h-index

1–5 of 6.7K

Institutions

1.9K

  1. University of Georgia

    Athens, United States

    34 h-index

    86 publications

    7.2K citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    30 h-index

    51 publications

    6.3K citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    29 h-index

    79 publications

    9.7K citations

  4. The University of Texas at Austin

    Austin, United States

    26 h-index

    83 publications

    5.1K citations

  5. Michigan State University

    East Lansing, United States

    26 h-index

    60 publications

    7K citations

  6. University of Antwerp

    Antwerp, Belgium

    25 h-index

    60 publications

    4K citations

  7. Washington State University

    Pullman, United States

    25 h-index

    44 publications

    4.1K citations

  8. University of Michigan

    Ann Arbor, United States

    25 h-index

    47 publications

    5.4K citations

1–8 of 1.9K

Venues

  1. Journal of Advertising

    240 publications · 26.7K citations

    95

    h-index

  2. Journal of Advertising Research

    JAR · 188 publications · 16.7K citations

    68

    h-index

  3. Journal of Consumer Research

    JCR · 76 publications · 24.2K citations

    67

    h-index

  4. Journal of Marketing Research

    108 publications · 10.6K citations

    56

    h-index

  5. International Journal of Advertising

    IJA · 179 publications · 9.3K citations

    55

    h-index

1–5