Concepedia

Ad Resistance

Ad Resistance is a consumer-level psychological construct representing the cognitive, affective, and behavioral opposition individuals exhibit toward advertising messages, distinguished by its focus on the mechanisms and manifestations of rejection, avoidance, or negation in response to perceived persuasive intent within advertising contexts.

35

Publications

2.8K

Citations

138

Authors

69

Institutions

Publications per year

2017–2026

12

Parents

Publications

35

Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion

Cornelia Pechmann, Linda J. Levine, Sandra E. Loughlin et al. · Journal of Public Policy & Marketing · 2005 · 334 citations

, , +15

Perceived Persuasive Effects of Product Commercials and Public Service Announcements

Albert C. L. G. Günther, Esther Thorson · Communication Research · 1992 · 289 citations

, , +17

Association between Repeated Unpredictable Chronic Mild Stress (UCMS) Procedures with a High Fat Diet: A Model of Fluoxetine Resistance in Mice

Elsa Isingrini, Vincent Camus, Anne‐Marie Le Guisquet et al. · PLoS ONE · 2010 · 268 citations · Full text

, , +16

Effects of Disclosing Sponsored Content in Blogs

Eva A. van Reijmersdal, Marieke L. Fransen, Guda van Noort et al. · American Behavioral Scientist · 2016 · 221 citations · Full text

, , +17

Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion.

Brad J. Sagarin, Robert B. Cialdini, William E. Rice et al. · Journal of Personality and Social Psychology · 2002 · 220 citations

, , +16

1–5 of 35

Authors

138

  1. BJ
    Brad J. Sagarin

    Northern Illinois University, United States

    2 publications · 261 citations

    2

    h-index

  2. ML
    Marieke L. Fransen

    University of Amsterdam, Netherlands

    2 publications · 247 citations

    2

    h-index

  3. CW
    Caleb Warren

    University of Arizona, United States

    2 publications · 102 citations

    2

    h-index

  4. SB
    Sherman B. Serna

    Northern Illinois University, United States

    2 publications · 261 citations

    2

    h-index

  5. AP
    A. Peter McGraw

    University of Colorado Boulder, United States

    2 publications · 102 citations

    2

    h-index

1–5 of 138

Institutions

69

  1. University of Arizona

    Tucson, United States

    2 h-index

    2 publications

    102 citations

  2. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    6 publications

    1.1K citations

  3. Northern Illinois University

    DeKalb, United States

    2 h-index

    3 publications

    481 citations

  4. University of Colorado System

    Boulder, United States

    2 h-index

    2 publications

    102 citations

  5. University of Westminster

    London, United Kingdom

    1 h-index

    1 publications

    30 citations

  6. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    1 h-index

    1 publications

    221 citations

  7. National Institutes of Health

    Bethesda, United States

    1 h-index

    2 publications

    280 citations

  8. University of Macedonia

    Thessaloniki, Greece

    1 h-index

    2 publications

    38 citations

1–8 of 69

Venues

  1. Journal of Personality and Social Psychology

    2 publications · 261 citations

    2

    h-index

  2. Cancer Biology & Therapy

    1 publications · 10 citations

    1

    h-index

  3. 1

    h-index

  4. Human Communication Research

    1 publications · 63 citations

    1

    h-index

  5. International Journal of Advertising

    IJA · 1 publications · 47 citations

    1

    h-index

1–5