Concepedia

Eva A. van Reijmersdal

EA

62

Publications

6.7K

Citations

42

H-Index

2005

Active since

Affiliations

University of Amsterdam(Current)

Radboud University Nijmegen

Amsterdam University of Applied Sciences

Erasmus University Rotterdam

Eva A. van Reijmersdal is an author at University of Amsterdam specializing in marketing, management, and advertising.

ORCID

Top concepts

Publications per year

2005–2024

62

Publications

62

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde Voorveld, Eva A. van Reijmersdal · Journal of Interactive Marketing · 2012 · 427 citations

Reconsidering Advertising Literacy as a Defense Against Advertising Effects

Esther Rozendaal, Matthew A. Lapierre, Eva A. van Reijmersdal et al. · Media Psychology · 2011 · 371 citations

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Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

Sophie C. Boerman, Eva A. van Reijmersdal, Peter Neijens · Journal of Communication · 2012 · 369 citations · Full text

Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

Moniek Buijzen, Eva A. van Reijmersdal, Laura Owen · Communication Theory · 2010 · 277 citations

Effects of online advertising format and persuasion knowledge on audience reactions

Karolina Tutaj, Eva A. van Reijmersdal · Journal of Marketing Communications · 2012 · 257 citations

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