Esther Rozendaal - Concepedia

Author

Esther Rozendaal

Radboud University Nijmegen ORCID

Also Known As

E. Rozendaal, E.A.I. Rozendaal, Esther Rozendaal, Rozendaal, E.

Publications

Citations

H-Index

Concepts

All Affiliations

Radboud University Nijmegen University of Amsterdam Erasmus University Rotterdam Eindhoven University of Technology Amsterdam University of Applied Sciences

About

Esther Rozendaal is an author at Radboud University Nijmegen specializing in advertising, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	16	1.4K
2	Arts	8	8	623
3	Education	4	4	377
4	Business	1	1	57
5	Health Sciences	1	1	371

Esther Rozendaal

Publications

2.7K

Citations

H-Index

Page 1

	Year	Citations
Reconsidering Advertising Literacy as a Defense Against Advertising Effects Esther Rozendaal, Matthew A. Lapierre, Eva A. van Reijmersdal, Media Psychology Advertising KnowledgeAdvertisingTargeted AdvertisingAdvertising SusceptibilityConsumer Research	2011	371
Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames Eva A. van Reijmersdal, Esther Rozendaal, Moniek Buijzen Journal of Interactive Marketing	2011	251
Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Journal of Advertising Targeted AdvertisingSocial MarketingEducationAdvertising LiteracyCommunication	2017	227
Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands Esther Rozendaal, Moniek Buijzen, Patti M. Valkenburg Journal of Children and Media	2010	189
Children’s understanding of advertisers’ persuasive tactics Esther Rozendaal, Moniek Buijzen, Patti M. Valkenburg International Journal of Advertising	2011	148
Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders, Journal of Interactive Marketing	2020	131
Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy Esther Rozendaal, Suzanna J. Opree, Moniek Buijzen Media Psychology Digital MarketingTargeted AdvertisingConsumer ResearchEducationAdvertising Literacy	2014	120
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal, International Journal of Advertising Persuasive TechnologySocial MarketingConsumer ResearchSocial InfluencePersuasion Knowledge Scales	2018	115
Children's Responses to Advertising in Social Games Esther Rozendaal, N.W. Slot, Eva A. van Reijmersdal, Journal of Advertising	2013	110
Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study Frans Folkvord, Kirsten E. Bevelander, Esther Rozendaal, Young Consumers Insight and Ideas for Responsible Marketers Digital MarketingConsumer StudyBrand StrategyConsumer ResearchCommunication	2019	107

Page 1