Concepedia

Esther Rozendaal

ER

33

Publications

2.7K

Citations

27

H-Index

2008

Active since

Affiliations

Radboud University Nijmegen(Current)

University of Amsterdam

Erasmus University Rotterdam

Eindhoven University of Technology

Amsterdam University of Applied Sciences

Esther Rozendaal is an author at Radboud University Nijmegen specializing in advertising, management, and marketing.

ORCID

Top concepts

Publications per year

2008–2023

33

Publications

33

Reconsidering Advertising Literacy as a Defense Against Advertising Effects

Esther Rozendaal, Matthew A. Lapierre, Eva A. van Reijmersdal et al. · Media Psychology · 2011 · 371 citations

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Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

Eva A. van Reijmersdal, Esther Rozendaal, Moniek Buijzen · Journal of Interactive Marketing · 2011 · 251 citations

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Liselot Hudders, Pieter De Pauw, Veroline Cauberghe et al. · Journal of Advertising · 2017 · 227 citations

, , +19

Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands

Esther Rozendaal, Moniek Buijzen, Patti M. Valkenburg · Journal of Children and Media · 2010 · 189 citations

Children’s understanding of advertisers’ persuasive tactics

Esther Rozendaal, Moniek Buijzen, Patti M. Valkenburg · International Journal of Advertising · 2011 · 148 citations

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