Concepedia

Pieter De Pauw

PD

4

Publications

320

Citations

4

H-Index

2017

Active since

Affiliations

Ghent University(Current)

Ghent University Hospital

University of Antwerp

Pieter De Pauw is an author at Ghent University specializing in marketing communication, communication, and management.

Top concepts

MarketingManagementAdvertisingCommunicationCommercial ActivitiesMarketing CommunicationBrandingPersuasionConsumer ResearchAdvertising Effectiveness

Publications per year

2017–2018

4

Publications

4

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Liselot Hudders, Pieter De Pauw, Veroline Cauberghe et al. · Journal of Advertising · 2017 · 227 citations

Targeted Advertising, Social Marketing, Education +19

Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations

Brahim Zarouali, Pieter De Pauw, Koen Ponnet et al. · Journal of Current Issues & Research in Advertising · 2018 · 42 citations · Full text

Targeted Advertising, Consumer Research, Education +17

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders et al. · New Media & Society · 2017 · 41 citations

Digital Marketing, Targeted Advertising, Persuasive Technology +24

Disclosing brand placement to young children

Pieter De Pauw, Liselot Hudders, Veroline Cauberghe · International Journal of Advertising · 2017 · 10 citations · Full text

Targeted Advertising, Consumer Research, Consumer Attitude +23

Rows per page

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