Brahim Zarouali

Chatbot advertising effectiveness: When does the message get through?

Evert Van den Broeck, Brahim Zarouali, Karolien Poels · Computers in Human Behavior · 2019 · 245 citations · Full text

Business, Communication, Marketing +12

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Liselot Hudders, Pieter De Pauw, Veroline Cauberghe et al. · Journal of Advertising · 2017 · 239 citations

Business, Communication, Marketing +14

Predicting Consumer Responses to a Chatbot on Facebook

Brahim Zarouali, Evert Van den Broeck, Michel Walrave et al. · Cyberpsychology Behavior and Social Networking · 2018 · 226 citations

Business, Marketing, Marketing Management +17

Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media

Brahim Zarouali, Tom Dobber, Guy De Pauw et al. · Communication Research · 2020 · 216 citations · Full text

Public Affairs, Communication, Psychology +17

Is this recommended by an algorithm? The development and validation of the algorithmic media content awareness scale (AMCA-scale)

Brahim Zarouali, Sophie C. Boerman, Claes H. de Vreese · Telematics and Informatics · 2021 · 135 citations · Full text

Social Sciences, Communication, Communication Ethics +13