Evert Van den Broeck

Chatbot advertising effectiveness: When does the message get through?

Evert Van den Broeck, Brahim Zarouali, Karolien Poels · Computers in Human Behavior · 2019 · 233 citations · Full text

Chatbot, Advertising, Digital Marketing +9

Predicting Consumer Responses to a Chatbot on Facebook

Brahim Zarouali, Evert Van den Broeck, Michel Walrave et al. · Cyberpsychology Behavior and Social Networking · 2018 · 222 citations

Customer Satisfaction, Chatbot, Engineering +22

Like or dislike? Adolescents’ responses to personalized social network site advertising

Michel Walrave, Karolien Poels, Marjolijn L. Antheunis et al. · Journal of Marketing Communications · 2016 · 100 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +24

Older and Wiser? Facebook Use, Privacy Concern, and Privacy Protection in the Life Stages of Emerging, Young, and Middle Adulthood

Evert Van den Broeck, Karolien Poels, Michel Walrave · Social Media + Society · 2015 · 88 citations · Full text

Privacy Protection, Interactive Content, Online Communication +23

An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance

Evert Van den Broeck, Karolien Poels, Michel Walrave · Telematics and Informatics · 2018 · 54 citations

Marketing, Online Customer Behavior, Social Media +13