Concepedia
Statistics
Publications
7
Citations
791
H-Index
Active since
2015
Affiliations
University of Antwerp(Current)
University of Amsterdam
Evert Van den Broeck is an author at University of Antwerp specializing in business, marketing, and advertising.
Publications per year
2015–2020
Chatbot advertising effectiveness: When does the message get through?
Evert Van den Broeck, Brahim Zarouali, Karolien Poels · Computers in Human Behavior · 2019 · 245 citations · Full text
Business, Communication, Marketing +12
Predicting Consumer Responses to a Chatbot on Facebook
Brahim Zarouali, Evert Van den Broeck, Michel Walrave et al. · Cyberpsychology Behavior and Social Networking · 2018 · 226 citations
Business, Marketing, Marketing Management +17
Like or dislike? Adolescents’ responses to personalized social network site advertising
Michel Walrave, Karolien Poels, Marjolijn L. Antheunis et al. · Journal of Marketing Communications · 2016 · 108 citations · Full text
Business, Marketing, Social Psychology +17
Older and Wiser? Facebook Use, Privacy Concern, and Privacy Protection in the Life Stages of Emerging, Young, and Middle Adulthood
Evert Van den Broeck, Karolien Poels, Michel Walrave · Social Media + Society · 2015 · 92 citations · Full text
Social Sciences, Social Psychology, Sociology +12
An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance
Evert Van den Broeck, Karolien Poels, Michel Walrave · Telematics and Informatics · 2018 · 56 citations
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