Journal of Marketing Communications

Building strong brands in a modern marketing communications environment

Kevin Lane Keller · 2009 · 1.1K citations

Business, Marketing, Marketing Management +17

The effect of social media communication on consumer perceptions of brands

Bruno Schivinski, Dariusz Dąbrowski · 2014 · 915 citations

Business, Marketing, Marketing Management +13

Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

Jürgen Pfeffer, Thomas Zorbach, Kathleen M. Carley · 2013 · 536 citations

Business, Marketing, Marketing Management +15

The ‘Catch 22’ of communicating CSR: Findings from a Danish study

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen · 2008 · 453 citations

Social Sciences, Communication, Strategic Management +15

Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

Luis V. Casaló, Carlos Flavián, Miguel Guinalíu · 2007 · 316 citations

Business, Marketing, Marketing Management +15