Concepedia

Bruno Schivinski

BS

37

Publications

3.5K

Citations

26

H-Index

2013

Active since

Affiliations

RMIT University(Current)

Birkbeck, University of London

Universität Ulm

Gdańsk University of Technology

Nottingham Trent University

Bruno Schivinski is an author at RMIT University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorArtsSocial MediaCommunicationBrand AwarenessBusinessInteractive Marketing

Publications per year

2013–2024

37

Publications

37

The effect of social media communication on consumer perceptions of brands

Bruno Schivinski, Dariusz Dąbrowski · Journal of Marketing Communications · 2014 · 889 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Measuring Consumers’ Engagement With Brand-Related Social-Media Content

Bruno Schivinski, George Christodoulides, Dariusz Dąbrowski · Journal of Advertising Research · 2016 · 475 citations

The impact of brand communication on brand equity through Facebook

Bruno Schivinski, Dariusz Dąbrowski · Journal of Research in Interactive Marketing · 2015 · 333 citations

Digital Marketing, Brand Strategy, Consumer Research +21

Measurement and Conceptualization of Gaming Disorder According to the World Health Organization Framework: the Development of the Gaming Disorder Test

Halley M. Pontes, Bruno Schivinski, Cornelia Sindermann et al. · International Journal of Mental Health and Addiction · 2019 · 283 citations · Full text

Psychopathological Symptoms and Gaming Motives in Disordered Gaming—A Psychometric Comparison between the WHO and APA Diagnostic Frameworks

Christian Montag, Bruno Schivinski, Rayna Sariyska et al. · Journal of Clinical Medicine · 2019 · 142 citations · Full text

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