Concepedia

Dariusz Dąbrowski

DD

8

Publications

1.8K

Citations

8

H-Index

2013

Active since

Affiliations

Gdańsk University of Technology(Current)

Dariusz Dąbrowski is an author at Gdańsk University of Technology specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessBrand ManagementConsumer BehaviorCustomer SatisfactionInteractive Marketing

Publications per year

2013–2019

8

Publications

8

The effect of social media communication on consumer perceptions of brands

Bruno Schivinski, Dariusz Dąbrowski · Journal of Marketing Communications · 2014 · 889 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Measuring Consumers’ Engagement With Brand-Related Social-Media Content

Bruno Schivinski, George Christodoulides, Dariusz Dąbrowski · Journal of Advertising Research · 2016 · 475 citations

The impact of brand communication on brand equity through Facebook

Bruno Schivinski, Dariusz Dąbrowski · Journal of Research in Interactive Marketing · 2015 · 333 citations

Digital Marketing, Brand Strategy, Consumer Research +21

Market orientation and hotel performance: The mediating effect of creative marketing programs

Dariusz Dąbrowski, Magdalena Brzozowska-Woś, Edyta Gołąb-Andrzejak et al. · Journal of Hospitality and Tourism Management · 2019 · 66 citations

Market Orientation, Hospitality Marketing, Business +9

The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook

Bruno Schivinski, Dariusz Dąbrowski · RePEc: Research Papers in Economics · 2013 · 43 citations

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