Concepedia

Edyta Gołąb-Andrzejak

EG

4

Publications

163

Citations

4

H-Index

2019

Active since

Affiliations

Gdańsk University of Technology(Current)

Edyta Gołąb-Andrzejak is an author at Gdańsk University of Technology specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementTechnologyDigital MarketingInteractive MarketingArtificial IntelligenceMarketing CommunicationBusinessEngineeringCommunication

Publications per year

2019–2023

4

Publications

4

Market orientation and hotel performance: The mediating effect of creative marketing programs

Dariusz Dąbrowski, Magdalena Brzozowska-Woś, Edyta Gołąb-Andrzejak et al. · Journal of Hospitality and Tourism Management · 2019 · 66 citations

Market Orientation, Hospitality Marketing, Business +9

AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP

Edyta Gołąb-Andrzejak · Procedia Computer Science · 2023 · 46 citations · Full text

Artificial Intelligence, Logistics Processes, Ai-powered Digital Transformation +22

The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns

Edyta Gołąb-Andrzejak · Cybernetics & Systems · 2023 · 29 citations

Artificial Intelligence, Marketing Analytics, Chatbot +19

Enhancing Customer Engagement in Social Media with AI – a Higher Education case study

Edyta Gołąb-Andrzejak · Procedia Computer Science · 2022 · 22 citations · Full text

Marketing Analytics, Artificial Intelligence, Digital Marketing +22

Rows per page

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