Concepedia

Author

Thomas Zorbach

Carnegie Mellon University

Also Known As

T. Zorbach, Thomas Zorbach

4

Publications

539

Citations

3

H-Index

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Concepts

All Affiliations

Carnegie Mellon University
TZ

About

Thomas Zorbach is an author at Carnegie Mellon University specializing in computational social science, marketing communication, and interactive marketing.

Top Concepts

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Arts

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Management

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Communication

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Marketing

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Political Communication

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Thomas Zorbach

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1

Publications

529

Citations

1

H-Index

YearCitations

Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

Jürgen Pfeffer, Thomas Zorbach, Kathleen M. Carley

Journal of Marketing Communications

2013

529

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