Concepedia

Guda van Noort

GV

45

Publications

4.9K

Citations

32

H-Index

2007

Active since

Affiliations

University of Amsterdam(Current)

Tilburg University

University of Twente

Erasmus University Rotterdam

Guda van Noort is an author at University of Amsterdam specializing in communication, interactive marketing, and marketing.

ORCID

Top concepts

Publications per year

2007–2023

45

Publications

45

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde Voorveld, Guda van Noort, Daniël G. Muntinga et al. · Journal of Advertising · 2018 · 733 citations · Full text

, , +25

Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Guda van Noort, Lotte M. Willemsen · Journal of Interactive Marketing · 2011 · 430 citations

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde Voorveld, Eva A. van Reijmersdal · Journal of Interactive Marketing · 2012 · 427 citations

Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

Anne R. Smink, Eva A. van Reijmersdal, Guda van Noort et al. · Journal of Business Research · 2020 · 256 citations · Full text

Getting closer: The effects of personalized and interactive online political communication

Sanne Kruikemeier, Guda van Noort, Rens Vliegenthart et al. · European Journal of Communication · 2013 · 246 citations · Full text

, , +23

Rows per page

1–5 of 45