Concepedia

Author

Daniël G. Muntinga

University of Amsterdam

Also Known As

Daniel G. Muntinga, Daniël G. Muntinga

5

Publications

2.1K

Citations

4

H-Index

19

Concepts

All Affiliations

University of Amsterdam
DG

About

Daniël G. Muntinga is an author at University of Amsterdam specializing in social marketing, arts, and communication.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

733

2

Management

1

1

733

3

Communication

1

1

733

4

Marketing

1

1

733

5

Advertising Effectiveness

1

1

733

Daniël G. Muntinga

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2

Publications

2.1K

Citations

2

H-Index

YearCitations

Introducing COBRAs

Daniël G. Muntinga, Marjolein Moorman, Edith G. Smit

International Journal of Advertising

2011

1.3K

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde Voorveld, Guda van Noort, Daniël G. Muntinga,

Journal of Advertising

2018

733

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