Edith G. Smit

Introducing COBRAs

Daniël G. Muntinga, Marjolein Moorman, Edith G. Smit · International Journal of Advertising · 2011 · 1.3K citations

The Effectiveness of Health Animations in Audiences With Different Health Literacy Levels: An Experimental Study

Corine S. Meppelink, Julia C.M. van Weert, Carola J. Haven et al. · Journal of Medical Internet Research · 2015 · 265 citations · Full text

Detection and characterization of broad-host-range plasmids in environmental bacteria by PCR

Antje Götz, Rüdiger Pukall, Edith G. Smit et al. · Applied and Environmental Microbiology · 1996 · 265 citations · Full text

Pathogen Detection, Genetics, Dna Analysis +20

Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe

Edith G. Smit, Guda van Noort, Hilde Voorveld · Computers in Human Behavior · 2013 · 225 citations

Online Customer Behavior, Behavioral Sciences, Social Media +15

Brand relationship quality and its value for personal contact

Edith G. Smit, Fred Bronner, Maarten Tolboom · Journal of Business Research · 2007 · 224 citations

Relationship Marketing, Customer Satisfaction, Brand Equity +6