Concepedia

Marjolein Moorman

MM

13

Publications

2.1K

Citations

12

H-Index

2002

Active since

Affiliations

University of Amsterdam(Current)

University of Vienna

Amsterdam University of Applied Sciences

Marjolein Moorman is an author at University of Amsterdam specializing in marketing, communication, and advertising.

Top concepts

MarketingManagementAdvertisingCommunicationJournalismArtsPersuasionMedia StudiesConsumer ResearchBehavioral Science

Publications per year

2002–2015

13

Publications

13

Introducing COBRAs

Daniël G. Muntinga, Marjolein Moorman, Edith G. Smit · International Journal of Advertising · 2011 · 1.3K citations

The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

Marjolein Moorman, Peter Neijens, Edith G. Smit · Journal of Advertising · 2002 · 205 citations

Social Psychology, Consumer Research, Consumer Attitude +23

At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire

Mark Boukes, Hajo G. Boomgaarden, Marjolein Moorman et al. · Journal of Communication · 2015 · 112 citations · Full text

The influence of message framing, intention to quit smoking, and nicotine dependence on the persuasiveness of smoking cessation messages

Marjolein Moorman, Bas van den Putte · Addictive Behaviors · 2008 · 83 citations

Tobacco Cessation, Behavioral Decision Making, Persuasive Technology +17

The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

Marjolein Moorman, Peter Neijens, Edith G. Smit · Journal of Advertising · 2007 · 82 citations

Behavioral Decision Making, Consumer Study, Targeted Advertising +20

Rows per page

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