Marjolein Moorman - Concepedia

Author

Marjolein Moorman

University of Amsterdam

Also Known As

MARJOLEIN MOORMAN, Marjolein Moorman, Moorman, M.

Publications

2.2K

Citations

H-Index

Concepts

All Affiliations

University of Amsterdam University of Vienna Amsterdam University of Applied Sciences

About

Marjolein Moorman is an author at University of Amsterdam specializing in marketing, communication, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	521
2	Arts	6	6	226
3	Public Health	2	2	163
4	Education	1	1	82
5	Medicine	1	1	58

Marjolein Moorman

Publications

2.1K

Citations

H-Index

Page 1

	Year	Citations
Introducing COBRAs Daniël G. Muntinga, Marjolein Moorman, Edith G. Smit International Journal of Advertising	2011	1.3K
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting Marjolein Moorman, Peter Neijens, Edith G. Smit Journal of Advertising Social PsychologyConsumer ResearchConsumer AttitudeCommunicationJournalism	2002	205
At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire Mark Boukes, Hajo G. Boomgaarden, Marjolein Moorman, Journal of Communication	2015	112
The influence of message framing, intention to quit smoking, and nicotine dependence on the persuasiveness of smoking cessation messages Marjolein Moorman, Bas van den Putte Addictive Behaviors Tobacco CessationBehavioral Decision MakingPersuasive TechnologyNicotine DependenceCommunication	2008	83
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting Marjolein Moorman, Peter Neijens, Edith G. Smit Journal of Advertising Behavioral Decision MakingConsumer StudyTargeted AdvertisingCommercial RecallConsumer Research	2007	82
Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising Marjolein Moorman, Lotte M. Willemsen, Peter Neijens, Journal of Advertising Topic InvolvementTargeted AdvertisingConsumer ResearchSocial MarketingSuccessive Advertising	2012	80
Political News with a Personal Touch Mark Boukes, Hajo G. Boomgaarden, Marjolein Moorman, Journalism & Mass Communication Quarterly Citizen JournalismPublic OpinionPolitical BehaviorCommunicationExemplification Theory	2014	68
The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block Marjolein Moorman, Peter Neijens, Edith G. Smit Journal of Advertising Research Individual PlantsEvolutionary TrajectoriesTargeted AdvertisingCommunicationCommercials Placed	2005	58
Parent Versus Child Reports of Parental Advertising Mediation: Exploring the Meaning of Agreement Moniek Buijzen, Esther Rozendaal, Marjolein Moorman, Journal of Broadcasting & Electronic Media Family InvolvementSocial PsychologyConsumer ResearchSocial InfluenceCommunication	2008	43
Context considered : the relationship between media environments and advertising effects Marjolein Moorman Data Archiving and Networked Services (DANS) Advertising EffectsAdvertisingMedia EffectsArtsManagement	2003	25

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