Concepedia

Hilde Voorveld

HV

Statistics

Publications

45

Citations

3.6K

H-Index

30

Active since

2009

Affiliations

University of Amsterdam(Current)

Amsterdam University of Applied Sciences

University of Minnesota

Wageningen University & Research

Hilde Voorveld is an author at University of Amsterdam specializing in marketing, business, and consumer behavior.

Publications per year

2009–2025

45

Publications

45

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde Voorveld, Guda van Noort, Daniël G. Muntinga et al. · Journal of Advertising · 2018 · 773 citations · Full text

Business, Communication, Marketing +14

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde Voorveld, Eva A. van Reijmersdal · Journal of Interactive Marketing · 2012 · 438 citations

Business, Marketing, Marketing Management +16

Brand Communication in Social Media: A Research Agenda

Hilde Voorveld · Journal of Advertising · 2019 · 328 citations · Full text

Business, Marketing, Marketing Management +17

Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe

Edith G. Smit, Guda van Noort, Hilde Voorveld · Computers in Human Behavior · 2013 · 230 citations

Business, Communication, Marketing +13

Age Differences in Media Multitasking: A Diary Study

Hilde Voorveld, Margot van der Goot · Journal of Broadcasting & Electronic Media · 2013 · 142 citations

Social Sciences, Communication, Human Development +14

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