Lotte M. Willemsen

“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa · Journal of Interactive Marketing · 2017 · 523 citations · Full text

Management, Communication, Advertising +4

Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Guda van Noort, Lotte M. Willemsen · Journal of Interactive Marketing · 2011 · 437 citations

Business, Marketing, Marketing Management +6

“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews

Lotte M. Willemsen, Peter Neijens, Fred Bronner et al. · Journal of Computer-Mediated Communication · 2011 · 388 citations · Full text

Business, Information Systems, Marketing +17

The Ironic Effect of Source Identification on the Perceived Credibility of Online Product Reviewers

Lotte M. Willemsen, Peter Neijens, Fred Bronner · Journal of Computer-Mediated Communication · 2012 · 145 citations

Social Sciences, Marketing, Social Psychology +15

Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising

Marjolein Moorman, Lotte M. Willemsen, Peter Neijens et al. · Journal of Advertising · 2012 · 81 citations

Business, Marketing, Psychology +14