Fred Bronner

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde Voorveld, Guda van Noort, Daniël G. Muntinga et al. · Journal of Advertising · 2018 · 733 citations · Full text

Digital Marketing, Emerging Media, Online Communication +25

Vacationers and eWOM: Who Posts, and Why, Where, and What?

Fred Bronner, Robert de Hoog · Journal of Travel Research · 2010 · 514 citations · Full text

Customer Satisfaction, Tourism Management, Digital Marketing +23

“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews

Lotte M. Willemsen, Peter Neijens, Fred Bronner et al. · Journal of Computer-Mediated Communication · 2011 · 384 citations · Full text

Brand relationship quality and its value for personal contact

Edith G. Smit, Fred Bronner, Maarten Tolboom · Journal of Business Research · 2007 · 224 citations

Relationship Marketing, Customer Satisfaction, Brand Equity +6

Consumer-Generated versus marketer-generated websites in consumer decision making

Fred Bronner, Robert de Hoog · International Journal of Market Research · 2010 · 172 citations

Digital Marketing, Consumer Research, Communication +20