Concepedia

Maarten Tolboom

MT

1

Publications

224

Citations

1

H-Index

2007

Active since

Affiliations

University of Amsterdam(Current)

Maarten Tolboom is an author at University of Amsterdam specializing in business, brand equity, and relationship marketing.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchCustomer SatisfactionRelationship Marketing

Publications per year

2007–2007

1

Publications

1

Brand relationship quality and its value for personal contact

Edith G. Smit, Fred Bronner, Maarten Tolboom · Journal of Business Research · 2007 · 224 citations

Relationship Marketing, Customer Satisfaction, Brand Equity +6

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