Concepedia

Sherman B. Serna

SB

Statistics

Publications

2

Citations

261

H-Index

2

Active since

2002

Affiliations

Northern Illinois University(Current)

Sherman B. Serna is an author at Northern Illinois University specializing in social influence, ad resistance, and persuasion.

Publications per year

2002–2002

2

Publications

2

Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion.

Brad J. Sagarin, Robert B. Cialdini, William E. Rice et al. · Journal of Personality and Social Psychology · 2002 · 220 citations

, , +16

Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion.

Brad J. Sagarin, Robert B. Cialdini, William E. Rice et al. · Journal of Personality and Social Psychology · 2002 · 41 citations

, , +16

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