Concepedia

Esther Thorson

ET

103

Publications

7.9K

Citations

48

H-Index

1984

Active since

Affiliations

University of Missouri(Current)

Michigan State University

University of Wisconsin–Madison

Esther Thorson is an author at University of Missouri specializing in arts, communication, and journalism.

Top concepts

ArtsJournalismCommunicationMedia StudiesMarketingSocial SciencesMass CommunicationManagementAdvertisingContent Analysis

Publications per year

1984–2024

103

Publications

103

The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

James R. Coyle, Esther Thorson · Journal of Advertising · 2001 · 1.1K citations

Customer Satisfaction, Emerging Media, Online Communication +28

The Interactive Advertising Model

Shelly Rodgers, Esther Thorson · Journal of Interactive Advertising · 2000 · 459 citations

TELEVISION AND WEB ADVERTISING SYNERGIES

Yuhmiin Chang, Esther Thorson · Journal of Advertising · 2004 · 300 citations

Digital Marketing, Television-web Synergy, Targeted Advertising +21

Perceived Persuasive Effects of Product Commercials and Public Service Announcements

Albert C. L. G. Günther, Esther Thorson · Communication Research · 1992 · 288 citations

Social Psychology, Consumer Research, Social Marketing +24

The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

Jung-Gyo Lee, Esther Thorson · Journal of Advertising Research · 2008 · 271 citations

Digital Marketing, Consumer Study, Consumer Research +28

Rows per page

1–5 of 103