James R. Coyle

The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

James R. Coyle, Esther Thorson · Journal of Advertising · 2001 · 1.1K citations

Customer Satisfaction, Emerging Media, Online Communication +28

Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness

Ted Smith, James R. Coyle, Elizabeth Lightfoot et al. · Journal of Advertising Research · 2007 · 247 citations

Quality Of Life, Digital Marketing, Consumer Research +29

“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

James R. Coyle, Stephen Jay Gould, Pola B. Gupta et al. · Journal of Business Research · 2008 · 123 citations

Music, Consumer Decision Making, Consumer Uncertainty +14

Electronic word of mouth

Jan Ahrens, James R. Coyle, Michal Strahilevitz · European Journal of Marketing · 2013 · 100 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

Collectivist and Individualist Influences on Website Design in South Korea and the U.S.: A Cross-Cultural Content Analysis

Heeman Kim, James R. Coyle, Stephen J. Gould · Journal of Computer-Mediated Communication · 2009 · 70 citations · Full text

Communication Differences, Education, Content Creation +24