Concepedia

Yuhmiin Chang

YC

8

Publications

614

Citations

8

H-Index

2004

Active since

Affiliations

National Chengchi University(Current)

University of Missouri

Yuhmiin Chang is an author at National Chengchi University specializing in management, marketing, and marketing communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingMarketing CommunicationAdvertisingBrand AwarenessArtsDigital Marketing

Publications per year

2004–2022

8

Publications

8

TELEVISION AND WEB ADVERTISING SYNERGIES

Yuhmiin Chang, Esther Thorson · Journal of Advertising · 2004 · 300 citations

Digital Marketing, Television-web Synergy, Targeted Advertising +21

AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE

Claire Allison Stammerjohan, Charles M. Wood, Yuhmiin Chang et al. · Journal of Advertising · 2005 · 168 citations

Entertainment Marketing, Digital Marketing, Consumer Research +22

The influence of media multitasking on the impulse to buy: A moderated mediation model

Yuhmiin Chang · Computers in Human Behavior · 2016 · 47 citations

Customer Satisfaction, Behavioral Decision Making, Moderated Mediation Model +11

Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load

Yuhmiin Chang, Esther Thorson · Computers in Human Behavior · 2022 · 30 citations

Marketing, Customer Satisfaction, Advertising Attention +13

Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs, and Media Multitasking Behavior

Yuhmiin Chang · Media Psychology · 2016 · 27 citations

Arousal Theory, Media Multitasking Behavior, Problematic Smartphone Use +23

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