Concepedia

Claire Allison Stammerjohan

CA

3

Publications

486

Citations

3

H-Index

2002

Active since

Affiliations

Jackson State University(Current)

Claire Allison Stammerjohan is an author at Jackson State University specializing in consumer research, marketing, and advertising.

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Publications per year

2002–2005

3

Publications

3

BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

Robert Moore, Claire Allison Stammerjohan, Robin A. Coulter · Journal of Advertising · 2005 · 289 citations

, , +17

AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE

Claire Allison Stammerjohan, Charles M. Wood, Yuhmiin Chang et al. · Journal of Advertising · 2005 · 168 citations

, , +22

Trait and Situational Antecedents to Non-Consumption

Claire Allison Stammerjohan, Cynthia Webster · ACR North American Advances · 2002 · 29 citations

, , +4

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