Charles M. Wood

AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE

Claire Allison Stammerjohan, Charles M. Wood, Yuhmiin Chang et al. · Journal of Advertising · 2005 · 168 citations

Business, Marketing, Marketing Management +17

Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Intent

Charles M. Wood, Lisa K. Scheer · ACR North American Advances · 1996 · 142 citations

Social Sciences, Marketing, Marketing Management +16

The Effects of Creating Psychological Ownership among Students in Group Projects

Charles M. Wood · Journal of Marketing Education · 2003 · 72 citations

Management, Marketing, Marketing Management +12

Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers

Elten Briggs, T. Landry, Charles M. Wood · Journal of Nonprofit & Public Sector Marketing · 2007 · 66 citations

Social Sciences, Marketing, Social Psychology +11

Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns

Christopher D. Hopkins, Catherine A. Roster, Charles M. Wood · Journal of Consumer Marketing · 2006 · 64 citations

Social Sciences, Demography, Consumption Studies +16