Concepedia

Elten Briggs

EB

24

Publications

1.4K

Citations

20

H-Index

2002

Active since

Affiliations

The University of Texas at Arlington(Current)

University of Oklahoma

University of Alabama in Huntsville

University of New Orleans

Baylor University

Elten Briggs is an author at The University of Texas at Arlington specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorOrganizational BehaviorMarketing InsightsInteractive MarketingMarketing Communication

Publications per year

2002–2022

24

Publications

24

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman et al. · Journal of Service Research · 2002 · 257 citations · Full text

Customer Experience, Customer Satisfaction, Customer Assets +18

Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes

Elten Briggs, Mark Peterson, Gary Gregory · Journal of Macromarketing · 2009 · 126 citations

Organizations, Education, Behavioral Reasoning Theory +24

ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION

Holly A. Syrdal, Elten Briggs · The Journal of Marketing Theory and Practice · 2018 · 112 citations

Entertainment Marketing, Digital Marketing, Consumer Research +24

Identification Effects on Advertising Response: The Moderating Role of Involvement

Ivonne M. Torres, Elten Briggs · Journal of Advertising · 2007 · 84 citations

Behavioral Sciences, Advertising, Hispanic-targeted Advertising +15

Service Performance—Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics

Elten Briggs, Douglas B. Grisaffe · Journal of Service Research · 2009 · 73 citations

Customer Satisfaction, Consumer Research, Service Quality +19

Rows per page

1–5 of 24