Concepedia
Statistics
Publications
10
Citations
622
H-Index
Active since
2011
Affiliations
Texas State University(Current)
Southeastern Louisiana University
University of Central Arkansas
Southeast Missouri State University
Conway School of Landscape Design
Holly A. Syrdal is an author at Texas State University specializing in marketing, marketing management, and business.
Publications per year
2011–2023
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media
Rebecca A. VanMeter, Holly A. Syrdal, Susan Powell Mantel et al. · Journal of Interactive Marketing · 2018 · 121 citations
Business, Marketing, Marketing Management +13
ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION
Holly A. Syrdal, Elten Briggs · The Journal of Marketing Theory and Practice · 2018 · 117 citations
Business, Marketing, Marketing Management +11
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Parker J. Woodroof, Katharine Howie, Holly A. Syrdal et al. · Journal of Product & Brand Management · 2020 · 110 citations
Business, Marketing, Marketing Management +17
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
Susan Myers, Sandipan Sen, Holly A. Syrdal et al. · The Journal of Marketing Theory and Practice · 2022 · 68 citations
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
Holly A. Syrdal, Susan Myers, Sandipan Sen et al. · Journal of Business Research · 2023 · 62 citations
Business, Marketing, Marketing Management +16
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