Holly A. Syrdal

Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media

Rebecca A. VanMeter, Holly A. Syrdal, Susan Powell Mantel et al. · Journal of Interactive Marketing · 2018 · 119 citations

ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION

Holly A. Syrdal, Elten Briggs · The Journal of Marketing Theory and Practice · 2018 · 112 citations

Entertainment Marketing, Digital Marketing, Consumer Research +24

What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

Parker J. Woodroof, Katharine Howie, Holly A. Syrdal et al. · Journal of Product & Brand Management · 2020 · 106 citations

Behavioral Decision Making, Product Efficacy, Consumer Study +23

The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing

Susan Myers, Sandipan Sen, Holly A. Syrdal et al. · The Journal of Marketing Theory and Practice · 2022 · 64 citations

Creative Communications, Entertainment Marketing, Influencer Marketing Expenditures +31

Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior

Holly A. Syrdal, Susan Myers, Sandipan Sen et al. · Journal of Business Research · 2023 · 57 citations

Influencer Studies, Consumer Engagement, Management +10